Acquire new buyers. Grow buyers’ lifetime value. Convert buyers into advocates.
As a brand marketer, you need to become a steward over each customer’s journey. Meet them where they are and build bonds with them.
This is the basic, scannable version of engagement marketing. If that’s all you need, you can skip down to the closing to hear CataBoom’s pitch on why you should choose us as your gamification engagement partner.
Otherwise, keep reading for a more well-rounded definition of engagement marketing, five ways to develop engagement marketing strategies, and examples of using gamification for engagement. Then, of course, you’ll get to read our pitch.
Engagement marketing utilizes strategic content to engage an audience using meaningful interactions to create loyal customers.
Engagement marketing does not entail popup ads or passive advertising. It uses behavioral data to learn how to reach people in meaningful ways and on a more personal level.
Engagement marketing means moving customers quickly through the following five levels of the sales funnel:
This inbound marketing approach aims to establish solid engagement with people, wherever they sit in the sales funnel and during each stage of the customer lifecycle.
To put it briefly (we know you’re busy), an engagement strategy is an omnichannel digital plan to:
And how do you develop engagement marketing? By:
Knowing how to develop and use engagement marketing is half the battle. Using targeted strategies and a cross-channel approach is the other half.
Businesses can achieve this by utilizing the following five ways to engage in marketing:
And guess what? Gamification can be used in all these areas—and is proven to work.
It’s true. Gamification has everything you need to drive customer engagement results. To prove our point, here are some engagement marketing examples using gamification as a means to an end:
If so, you’ve been gamified…and it worked!
Gamification is employed worldwide to acquire, onboard, reactivate, and retain subscribers, members, and buyers.
It does this by:
The gamification approach to engagement marketing can be applied to:
Here’s our pitch:
CataBoom was built to help your business dramatically increase engagement with your audience, by every measurement:
Some of the world's largest and most respected brands use CataBoom’s engagement and gamification platform to achieve these numbers. Have you ever engaged with the likes of Intel, Kellogg’s, T-Mobile, PepsiCo, and Warner Bros.? Yeah, we know you have because we helped that happen.
Engage with CataBoom. Schedule your demo to offer your customers incentives, rewards, and on-brand unique experiences.