Interactive surveys are digital surveys that inspire engaging interaction from the survey taker, which both personalizes the results and produces more precise data. They are one of the best ways to engage with your audience and gauge brand perception genuinely. But how can you create a survey that will actually entice valuable responses?
Here’s how to create interactive surveys, plus examples to show you how to do it right.
When making an interactive survey, there are three steps you need to take.
Just like with any survey, begin by establishing goals. What do you want to learn or accomplish by having people answer these questions? Having a goal will help you create better-targeted questions for your survey.
You should also consider your audience. Is this survey for employees? Customers? Potential leads? Whoever it’s for, keep them in mind; this will make it easier to frame the survey around the audience, thus making it more relevant.
Different Types of Surveys
It’s also worth considering who you are creating the survey for. Generally, there are three options:
Knowing your audience will help you identify your goals and the language you should use.
If you’ve properly defined your goals, you should have a good initial idea of what questions to include. But to make your survey more useful, consider other questions that can expand on the topics you’ve already covered.
For example, could a person’s response to one question be supported and clarified by another question or interaction?
One way to brainstorm question ideas is to write down all of the initial questions you want the survey to answer. Then, write down possible follow-up questions or interactions surrounding each of those initial questions.
Interactive Survey Question Examples
If you’re still stuck on how to incorporate questions and interactions, take a look at these interactive survey question examples to spark some ideas.
Who helped you in our store today? [Pictures of sales representatives included]
How would you rate these qualities of our company? [Employee rates each quality out of 5 stars]
Are you pleased with your purchase of [product]?
How do you want your audience to interact with the survey? Here are some new ways to integrate interactions into surveys:
These are just a few of the ways you can add interactivity to your surveys. With the right interactive survey software, a lot more is possible.
The rough draft of your interactive survey probably isn’t very personable. So, now it’s time to refine the survey and make it sound like a human designed it.
An easy way to do this is to formulate your survey like it’s a conversation. You can accomplish this by wording your questions to be a bit more conversational and integrating interactions. For example, instead of saying, “Please select the picture you most relate with,” instead try, “Tell us which picture you like the best.”
Now that the survey is complete and personalized, it’s time to deliver it to the masses. The simple solution is to send the interactive survey in an email. While this is a good delivery vehicle, here are extra steps you can take to get more valuable responses.
A generic title like “Employee Satisfaction Survey” is hardly enticing enough to click on. Instead, opt for using a question like, “How do you like working for us?” You may also want to include an incentive (which we’ll get to next) in the title, like “Tell us how you like working with us and get a $50 gift card.”
If there’s a proverbial carrot at the end of the survey, it can drastically improve your response rate. So if you’re presenting a survey to your customers, offer a coupon for your products. Or, if you’re surveying employees, offer chances to win gift cards or additional PTO.
Incentives also show your business cares about the time of the individual taking the survey. This, in turn, can improve customer loyalty and improve your brand reputation.
Different types of surveys need to be sent at different times to be their most effective.
When it comes to customer satisfaction surveys, no matter if you’re a B2C or B2B company, try to send the survey within a week of their purchase or experience.
Employee surveys can usually be sent out whenever. But, if the survey is associated with a recent change or agenda in the company, deliver the survey within a week of that announcement.
Interactive surveys are better to show your employees and customers that you’re willing to listen to and apply their feedback to your processes. So how can you get started? Contact CataBoom to learn more about how our service helps you create captivating interactive surveys. Get in touch today to learn what gamification and engagement software can do for you.